http://www.esoterically.net/weblog/wp-content/uploads/2008/02/obama-mccain-080212.jpgSo the results are out. McCain is seen as old and Obama is seen as an outsider/change. This according to a new AP-Yahoo! News poll. (check the link for full results)
John McCain:
1. Old, 19 percent
2. Military service, 9 percent
Barack Obama:1. Outsider, change, 20 percent
2. Lack of experience, 13 percent
As you can see, Obama is doing better branding himself since his brand image determined by the voters matched his brand identity. However, in second place is "Lack of Experience." McCain and the RNC must capitalize this and continue to push this image of Obama further
McCain is struggling to brand himself and if he doesnt figure it out soon, his demise will be over before the election even begins.
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