Second Life is becoming a necessity in the Integrated Brand Promotion of the 21st century. What began as a second life for people with no lives has become a marketers dream. Duncan Riley on TechCrunch said that Second Life is "a hip and trendy place from which to target brand wary members of Generation Y." Even though I disagree on the hip and trendiness of Second Life, I do believe that it is a great way to microtarget a niche withing Generation Y.
In my advertising class, we spent some time discussing Second Life and it was remarkable how many ways marketers can utilize this interface. From buying hotdog stands to buying your own island, many companies are able to advertise their products without making a huge investment.
When Mercedes-Benz introduced the C-Class, they gave secondlifers the ability to test drive it digitally on the Mercedes Island.
Even though secondlife is pretty nerdy these days, it definitely has the potential to become a necessity in any college students daily internet repertoire.
Sunday, February 17, 2008
Hate your first life...
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1 comment:
I do agree that Second Life is pretty nerdy, but there must be some hipness and trendiness to it if companies like Mercedes-Benz are getting involved in it. These companies must see some great potential on the horizon if they are willing to invest their marketing dollars in it.
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